ANDY LAMBERT

Andy has been using AI filmmaking as a new creative tool, not to replace human craft, but to expand on what’s possible with it. 

"There’s an awful lot of shiny but quite soulless AI content out there yet it doesn’t have to be that way. It’s entirely possible to produce something meaningful and charming".

"I approach these projects exactly as I do my live-action commercials: directing every shot, making deliberate choices about framing, pacing, tone and emotion. Through human selection — (direction really) – AI can be shaped into films with stories and performances that feel as engaging, convincing and emotionally alive as live action itself".

"The process fascinates me. It combines my creative instincts, honed over years of directing commercials, with the meticulous problem-solving of an engineer, figuring out how to make each shot actually happen – a challenge I love".